Preferences and changing needs of Business Travellers: An Empirical Study of Online Travel Portals (Dr. Bivek Datta)

Business Tourism is perceived as major market because of its revenue generating capability. Business Travellers have grown by leaps and bounds and their adoption of digitization in light of the Information and Communication Technology cannot be ignored. Present study is focused on the Online Purchase decision making behaviour of independent Business Travellers. This study has taken a primary survey of the Business travellers and tried to explore the role of the eight online travel portals in fitting the needs of business travellers. This book is organized in five chapters.Within the book there are numerous tables and figures pertaining to adoption of technology especially by independent business travellers and their online purchase decision making behaviour by using their individual level behaviour view point. The students would really appreciate the nature of the business travellers and their online purchase behaviour and they do further research taking into consideration another sample size and other demographic characteristics.